Alter Ego Urban Proof Charcoal Shampoo is detoxifying with anti-pollution benefits. Its exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer. It carries out an effective purifying action, removing impurities and particulate matter, protecting the hair against pollutants present in urban environments. With 100% natural bamboo charcoal. Known for its powerful detoxifying properties, it acts like a magnet, trapping and absorbing impurities, sebum and smog from the scalp and hair. Without sulphates, parabens, artificial dyes, mineral oil, GMOs.